So, you are short of cash and in need of a loan quickly. Some of our customers, in the UK Payday Loan market, have applied and been declined by many payday loan lenders already. This can be due to so many reasons that it is impossible to list them all but they can be due to bad payment profiles on past loans or a credit search showing something the lender isn't happy with.

Today Loan is constantly looking for partners to work with and this includes new lenders. The good news is that there are new payday loan lenders entering the UK Payday Loan market and they have a strong appetite to help offer short term cash solutions to see people through to payday.

You can be certain that if there is a new payday loan lender available, or soon to be available, then Today Loan knows about it. We strive to make sure that our customers stand the best chance of being approved ahead of any other company in the UK.

One thing that is often forgotten, when payday loans are discussed, is that they serve a massive purpose to helping people bridge the gap between now and payday for emergency situations, when money is tough to come by. They are not designed as a long term solution to financial troubles at all. Any new lender entering the payday loan area knows this and will be committed to helping people that genuinely need help.