Payday Loan companies are profiting from the recession as more and more struggling families turn to them for quick short term cash solutions. This is good news for people who need fast money for an emergency. Many high street, main stream banks and lenders are turning many potential borrowers away. However many payday loan companies can offer a service that means people are not at any risk of getting into debt they cannot afford. Also by getting a pay day loan you are not in debt for a long period of time. It is just simply a short term cash solution. Todayloan is a highly regulated and reputable company. Like banks, payday loan companies earn interst on loans. You can borrow up to £750 and it can be in your bank account the same day.